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Used.ca brand guide

Logo

The Used.ca logo is the most important element of our branding. It is the most visible and the most reproduced. There are two configurations of our logo; with and without tag line.

Logo usage rules

Here are few important rules to remember when using the Used.ca logo:

The Used.ca logo should be purple wherever possible. The logo can also be used in white against purple backgrounds or darker images    

The Used.ca logo should never be used as an overlay or transparency. It should always be 100 per cent purple or white    

The Used.ca logo should absolutely NOT be stretchedskewedoutlined or changed in anyway from its original form

A space of at least one width of the Used.ca logo should be left on all sides of the Used.ca logo

Logo is positioned bottom right against an image.

Other elements in a layout are at least one width of the Used.ca logo away from the logo

For logos less than an inch wide, the tagline should be dropped

Example usage

Here are some examples of how to use our logo:

Downloads

Good

Large JPG on white 

  • Raster format
  • White background
  • Scaling down in size ONLY
  • Works with Illustrator, Sketch, Photoshop, Microsoft Word, Websites, Etc.

Better

Large PNG

  • Raster format
  • Transparent background
  • Scaling down in size ONLY
  • Works with Illustrator, Sketch, Photoshop, Microsoft Word, Websites, Etc.

Best

Vector SVG

  • Vector format
  • Transparent background
  • Scaling up/down in size OK
  • Works with Illustrator, Sketch, Photoshop

Used.ca purple logo – with tagline

Used.ca purple logo – no tagline

Used.ca white logo – with tagline

Used.ca white logo – no tagline

Corporate colours

Purple

The Used.ca logo should only be used in purple against white or light coloured background images or in white against purple or darker coloured backgrounds.

PMS 268

C82 M98 Y0 K12

R79 G41 B132

#4F2984

Teal

C70 M0 Y40 K0

R50 G188 B173

#32BCAD

Green

c21 m0 y85 k12

r187 g199 b70

#bbc746

Orange

c0 m90 y100 k0

r239 g65 b35

#ef4123

Grey

c20 m14 y12 k20

r168 g172 b177

#a8acb1